Giving back to their communities is important to many business owners today. But even if philanthropy isn’t one of your corporate priorities, it’s very likely important to your clients, investors, and employees. Millennials and Generation Z, in particular, place great value on company philanthropy.
Small businesses and large corporations may allocate their resources differently, but the end goal is the same: showing gratitude and support for the community around us. There are many ways for both individual employees and companies to give back, and both they and their communities benefit. (The goal isn’t self-gain, of course; but it is a nice bonus!)
So if a company wants to make philanthropy part of its culture, how do they get started?
Incorporating Philanthropy Into Your Company Culture
Reaching your philanthropy goals may require investing some time and resources to get the ball rolling. Consider building a team to spearhead philanthropic efforts. Actively seek ways to give back. Reaching out to civic organizations and local charities is a great way to get started.
Start at the top! The cliché holds true; you must be the change you want to see. When you lead by example ̶ whether by volunteering time, donating money, or providing resources ̶ you show employees that these actions are important. Also, be sure to show appreciation for participation in community outreach. By demonstrating an organizational attitude that values these efforts, you’re building your culture of philanthropy.
A Word of Caution
While monetary contributions are helpful, beware of becoming a “fundraising culture.” Fundraisers have their place, of course; but there are many ways to help others. You don’t want to exclude employees who may have other demands on their financial resources or risk wearing out the giving spirit.
I alone cannot change the world, but I can cast a stone across the waters to create many ripples.Mother Teresa
The Ripple Effect
Good corporate citizens can inspire their customers and even their competitors to get on board, thus magnifying the culture of philanthropy. Even starting small creates a ripple effect. Eventually, great waves of positive change can sweep through our world. Who wouldn’t want to be part of that?