When selling items — whether you are face to face, online, or even over the phone — it can be very intimidating putting yourself out there. I cannot tell you how many times I have personally given up on something from fear of having to speak to people.
Thankfully all of my jobs have been geared towards customer service! It has made me a more outgoing person, when it comes to strangers. So how do you overcome the fear that comes along with selling a product?
Learn your product.
I cannot stress this enough. In order to sell an item and sell it well you have to know what you are selling. Even if you had no prior experience with the product before now, you can always learn more about the business, the brand, and the commodity.
Know your audience
Once you have gained knowledge of the product decide who you want to sell to. You need to know your demographic and have target customers. You wouldn’t want to try and sell car insurance to someone who only owns a bicycle, but you can sell them property insurance. Be mindful of your potential customer and their possible needs.
Be confident, the client buys into you before they ever buy into what is being sold. If you exude confidence, you have a great understanding about what is being sold and you’re excited to tell them about it. The client in question is more likely to buy from someone authentic rather than from a competitor.
Make sure you are following up with the people who show interest. You should be making follow up calls, emails, and consistently posting on social media. The key to success is to keep putting yourself out there. You wouldn’t expect a flower to grow without sun and a little rain. Give yourself time, but make sure to continue to be diligent with the consumers you already have but never stop posting, calling, and emailing trying to expand your clientele.
If you know what you’re selling and you are confident and passionate about what you are selling, you can overcome that fear. At the end of the day the worst thing someone can do is tell you that they aren’t interested. So what do you have to lose?